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Archive for IP Address

Using IP Addresses for B2B and B2C Demand Generation – Part Two: B2C

In this two-part series, we will review different technologies and practices to generate leads. Part two is dedicated to B2C.

Our last article covered inbound marketing efforts tracking businesses that look at your website or landing page. This article covers ways you can target prospects in your B2C demand-generation campaign.

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Using IP Addresses for B2B and B2C Demand Generation – Part One: B2B

In this two-part series, we will review different technologies and practices to generate leads. Part one is dedicated to B2B.

Read More →