Chief Analytics Officer at
The Verdi Group.
Archive for direct marketing
Chief Analytics Officer at
The Verdi Group.
As an agency principal, 20-year mega-agency executive, and a “mad man” who actually worked on Madison Avenue in the sixties and seventies, I’ve been involved in many agency searches. Here are some tips based on my experience that will help you get what you’re looking for faster, and should result in a happier choice once you select your agency partner.
Why you should know USPS standards before starting your direct-mail production process
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