The key to keeping business local is to provide an exceptional level of service that a national retailer simply can’t replicate. That calls upon the basic tenets of direct marketing: data collection in a system that’s easily searchable and extracted to create highly personalized offers and communications that delight customers. 

Shoe Retailing Today interviewed The Verdi Group to tell its constituency about the benefits of personalized marketing in retaining customers and creating loyalty to the independent shoe retailer. 

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