Archive for B2B
The key to keeping business local is to provide an exceptional level of service that a national retailer simply can’t replicate. That calls upon the basic tenets of direct marketing: data collection in a system that’s easily searchable and extracted to create highly personalized offers and communications that delight customers.
Many of our B2B clients are rethinking their marketing strategy to compensate for the projected closing of many, if not all, the shows they were planning to attend. Often these shows have been the basis of projections for meeting projections. They are also frequently the single most costly part of a B2B marketing budget.
Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”
The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics
Chief Analytics Officer at
The Verdi Group.
Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.
Chief Analytics Officer at
The Verdi Group.
The Verdi Group has a Chief Analytics Officer – John! We decided it’s only appropriate to do a Q & A for you (and us!) to get to know him better – plus, get a sneak peek on his advanced analytics insights.
The Verdi Group is an award-winning, full-service direct marketing agency. We exceed response expectations by delivering creative that delights our clients and their customers. If you would like to work with us or find out more information. Fill out the following form as we will get back to you as soon as possible.