Warning: A non-numeric value encountered in /home/customer/www/verdivision.com/public_html/wp-content/themes/Builder-Cohen/lib/builder-core/lib/layout-engine/modules/class-layout-module.php on line 505
Verdi Vision Blog Header

Archive for B2B

How Do YOU Personalize Marketing?

The key to keeping business local is to provide an exceptional level of service that a national retailer simply can’t replicate. That calls upon the basic tenets of direct marketing: data collection in a system that’s easily searchable and extracted to create highly personalized offers and communications that delight customers. 

Shoe Retailing Today interviewed The Verdi Group to tell its constituency about the benefits of personalized marketing in retaining customers and creating loyalty to the independent shoe retailer. 

Read More →

The Journey to Advanced Analytics 

Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”

The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.

Read More →

The Verdi Group Welcomes John!

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

The Verdi Group has a Chief Analytics Officer – John! We decided it’s only appropriate to do a Q & A for you (and us!) to get to know him better – plus, get a sneak peek on his advanced analytics insights.

Read More →