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Archive for B2B Marketing

Using IP Addresses for B2B and B2C Demand Generation – Part One: B2B

In this two-part series, we will review different technologies and practices to generate leads. Part one is dedicated to B2B.

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How to Evaluate a Business-to-Business Marketing Agency

As an agency principal, 20-year mega-agency executive, and a “mad man” who actually worked on Madison Avenue in the sixties and seventies, I’ve been involved in many agency searches. Here are some tips based on my experience that will help you get what you’re looking for faster, and should result in a happier choice once you select your agency partner.

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