Many of our B2B clients are rethinking their marketing strategy to compensate for the projected closing of many, if not all, the shows they were planning to attend. Often these shows have been the basis of projections for meeting projections. They are also frequently the single most costly part of a B2B marketing budget.
Archive for Trade shows
Telemarketing specialist, Ian Heslop, talks strategies in B2B direct marketing.
The Verdi Group recently traveled to the 2018 International Roofing Expo (IRE) in New Orleans, LA for one of our clients–and believe it or not, we didn’t just go for the gumbo and beignets! We attended the show not only to expand our industry knowledge, but to show our commitment to our client and their campaigns.
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