Strategies Archives - Verdi Vision

Archive for Strategies

Posted by tvgadmin

· May 20, 2019

The Journey to Advanced Analytics

Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”

The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.

Categories : Advanced Analytics, Analytics, B2B, Data, Descriptive Analytics, Digital, Marketing, Strategies

Tags : Advanced Analytics, Analytics, B2B, Data, descriptive analytics, econometrics, Marketing, optimization, ROI

Posted by Elizabeth Pak

· February 6, 2019

Landing Page Best Practice – Part 2: Clickable Calls-to-Action

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part two is dedicated to the call-to-action.

Categories : B2B, Digital, Landing Pages, Marketing, Offers, Responsive, Strategies

Posted by Elizabeth Pak

· January 22, 2019

Landing Page Best Practice – Part 1: Copy that Converts

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part one is dedicated to the copy.

Read More →

Categories : B2B, Brand Awareness, Content, Digital, Marketing, Offers, Responsive, Strategies, Web Design

Posted by Mary Bonaccio

· November 20, 2018

A Book Review of Everybody Lies by Seth Stephens-Davidowitz

Everybody Lies by Seth Stephens-Davidowitz reinforces the everyday practicalities of an immensely wider world of data. How long does it take an average consumer to turn a door handle? How long does lipstick last after it’s applied? How many shoelace holes are required for a sneaker to deliver optimal running performance? Large scale data that a product developer or marketer would have loved, was completely out of reach, impractical to collect. And not easy to analyze.

Categories : B2B, Book Review, Data, Digital, Marketing, Strategies

Posted by Kailey Chambery

· September 28, 2018

Using Infographics to Plan, Present, and Report on Marketing Initiatives

Let’s face it. Nothing kills the excitement in a conference room like reviewing a thick packet of documents, or a long deck of PowerPoint slides. Sharing a new marketing strategy, or reviewing metrics from a successful campaign should be exciting! With scientists reckoning that the average attention span is down to 9 seconds, using an infographic can help demand attention to the information you’re presenting.

Categories : B2B, Creative, Infographics, Marketing, Strategies