Many of our B2B clients are rethinking their marketing strategy to compensate for the projected closing of many, if not all, the shows they were planning to attend. Often these shows have been the basis of projections for meeting projections. They are also frequently the single most costly part of a B2B marketing budget.
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Check out this article from last week’s Rochester Business Journal where our very own John D Clayton, SME in predictive analytics, discussed how analytics can help the construction industry by taking out the guesswork.
What’s it worth to be able to predict the future?
Introduction:
For many of us, this is the time of year to prepare and finalize next year’s budget and to forecast future spending needs. There are several tools that can make this process faster, more accurate and more successful.
It’s always great receiving recognition from the local business community. Congratulations to our Chief Analytics Officer, John D Clayton, for being featured in the latest issue of the Rochester Business Journal (RBJ)!
Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”
The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics
Chief Analytics Officer at
The Verdi Group.
Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.
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