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Archive for Digital

The Journey to Advanced Analytics 

Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”

The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.

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The Verdi Group Welcomes John!

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

The Verdi Group has a Chief Analytics Officer – John! We decided it’s only appropriate to do a Q & A for you (and us!) to get to know him better – plus, get a sneak peek on his advanced analytics insights.

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Using IP Addresses for B2B and B2C Demand Generation – Part Two: B2C

In this two-part series, we will review different technologies and practices to generate leads. Part two is dedicated to B2C.

Our last article covered inbound marketing efforts tracking businesses that look at your website or landing page. This article covers ways you can target prospects in your B2C demand-generation campaign.

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Using IP Addresses for B2B and B2C Demand Generation – Part One: B2B

In this two-part series, we will review different technologies and practices to generate leads. Part one is dedicated to B2B.

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Mini Series – Landing Page Best Practice – Part 3: An Eye for Design

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part three is dedicated to the creative design.

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