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Archive for Client relationship

How Do YOU Personalize Marketing?

The key to keeping business local is to provide an exceptional level of service that a national retailer simply can’t replicate. That calls upon the basic tenets of direct marketing: data collection in a system that’s easily searchable and extracted to create highly personalized offers and communications that delight customers. 

Shoe Retailing Today interviewed The Verdi Group to tell its constituency about the benefits of personalized marketing in retaining customers and creating loyalty to the independent shoe retailer. 

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New Year Equals New Goals: B2B Marketing Resolutions for 2019

A new year is approaching for B2B marketers, which means new budgets will be given and new goals must be set! To help you in your 2019 planning, we’ve compiled a list of practical marketing resolutions you can put into action.

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Planning Effective B2B Telemarketing

Telemarketing specialist, Ian Heslop, talks strategies in B2B direct marketing.

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Why your Marketing Agency Should go the Extra Mile to Attend Client Trade Shows.

The Verdi Group recently traveled to the 2018 International Roofing Expo (IRE) in New Orleans, LA for one of our clients–and believe it or not, we didn’t just go for the gumbo and beignets! We attended the show not only to expand our industry knowledge, but to show our commitment to our client and their campaigns.

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