B2B Archives - Verdi Vision

Archive for B2B

Posted by tvgadmin

· May 20, 2019

The Journey to Advanced Analytics

Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”

The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.

Categories : Advanced Analytics, Analytics, B2B, Data, Descriptive Analytics, Digital, Marketing, Strategies

Tags : Advanced Analytics, Analytics, B2B, Data, descriptive analytics, econometrics, Marketing, optimization, ROI

Posted by tvgadmin

· May 7, 2019

The Verdi Group Welcomes John!

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

The Verdi Group has a Chief Analytics Officer – John! We decided it’s only appropriate to do a Q & A for you (and us!) to get to know him better – plus, get a sneak peek on his advanced analytics insights.

Categories : Ad Agency, Advanced Analytics, Analytics, B2B, Data, Descriptive Analytics, Digital, Marketing

Tags : Advanced Analytics, Analytics, B2B, Data, direct marketing, Marketing

Posted by Bob Green

· May 1, 2019

Why direct mail is more powerful than email in B2B demand generation.

Verdi clients are often pleasantly surprised by the results of their first direct-mail campaigns. While we tend to be conservative in projecting results, we expect better results from direct mail than from email. And when we get everything right — list, offer, creative, and follow-up telemarketing — we often exceed our projections.

Categories : B2B, Creative, Direct Mail, Marketing

Posted by Rock Miller

· April 9, 2019

Using IP Addresses for B2B and B2C Demand Generation – Part One: B2B

In this two-part series, we will review different technologies and practices to generate leads. Part one is dedicated to B2B.

Categories : B2B, Digital, Marketing

Tags : B2B Marketing, Demand Generation, DNS, IP Address, Qualified Leads, Reverse Domain Name System, Reverse IP Lookup

Posted by Elizabeth Pak

· February 22, 2019

Mini Series – Landing Page Best Practice – Part 3: An Eye for Design

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part three is dedicated to the creative design.

Categories : B2B, Creative, Digital, Landing Pages, Marketing, Responsive, Uncategorized, Web Design

Archive for B2B

The Journey to Advanced Analytics

Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”

The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics

Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.

The Verdi Group Welcomes John!

The Verdi Group has a Chief Analytics Officer – John! We decided it’s only appropriate to do a Q & A for you (and us!) to get to know him better – plus, get a sneak peek on his advanced analytics insights.

Why direct mail is more powerful than email in B2B demand generation.

Read More →

Using IP Addresses for B2B and B2C Demand Generation – Part One: B2B

In this two-part series, we will review different technologies and practices to generate leads. Part one is dedicated to B2B.

Mini Series – Landing Page Best Practice – Part 3: An Eye for Design

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part three is dedicated to the creative design.

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Why direct mail is more powerful than email in B2B demand generation.

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