Over the course of the next few weeks, Verdi will be experimenting with AI chat to generate content. Next: ChatGPT-generated blog posts on Account Based Marketing topics.

We will be posting our results on our blog, VerdiVision, on social media, and on our website for the benefit of our clients who are curious to evaluate this exciting new technology.

Spoiler alert: The early conclusion is that Generative AI can be a huge timesaver for B2B content generation. It will not replace strategic thought/leadership content, but with creative guidance that agencies like Verdi can offer, it can generate an enhanced content package—at a fraction of the previous cost. The keys are a well-organized drive calendar, an experienced editor, and access to appropriate SMEs as a sanity check prior to publication.

Programs that are content heavy—like Account Based Marketing (ABM) initiatives—can typically require a content calendar with periodic content slated for four to six job roles at three to four stages of the buyer’s journey, refreshed (at least) quarterly, and versioned for various media. This can easily add up to nearly one hundred separate pieces of content—a daunting task. But with the help of AI and an experienced editor, the creative effort needed to generate this content can be substantially reduced, and the cost to develop it can also be dramatically reduced.

The best news of all may also be the time savings. With a single editor/creator in charge of the project, one hundred pieces of content can be created in a couple of weeks, at the outset of your program, so you can load the content into your marketing automation program and schedule it to go off throughout the year!

And now, for our first AI-assisted blog post, we asked Bing Chat (GPT) to address this question in a blog post:

“Write a blog post about the difference between Google Bard and Bing ChatGPT.”

Here are the (unedited) results:

Google Bard and Bing Chatgpt are two AI chatbots that can answer questions, generate content, and help users with various tasks. They both use large language models (LLMs) to understand natural language and produce responses based on probability and creativity. However, they also have some key differences that make them unique and useful in different ways.

One of the main differences between Google Bard and Bing Chatgpt is their access to the internet. Google Bard can use Google’s search engine to find relevant information from the web and cite its sources[^1^][4]. This means that it can provide more up-to-date and accurate answers to factual questions, as well as more diverse and interesting content. For example, if you ask Google Bard to write a quiz about pop music trivia, it will use the latest news and trends to create relevant questions[^1^][4]. Read More →