Over the course of the next few weeks, Verdi will be experimenting with AI chat to generate content. Next: ChatGPT-generated blog posts on Account Based Marketing topics.
We will be posting our results on our blog, VerdiVision, on social media, and on our website for the benefit of our clients who are curious to evaluate this exciting new technology.
Spoiler alert: The early conclusion is that Generative AI can be a huge timesaver for B2B content generation. It will not replace strategic thought/leadership content, but with creative guidance that agencies like Verdi can offer, it can generate an enhanced content package—at a fraction of the previous cost. The keys are a well-organized drive calendar, an experienced editor, and access to appropriate SMEs as a sanity check prior to publication.
Programs that are content heavy—like Account Based Marketing (ABM) initiatives—can typically require a content calendar with periodic content slated for four to six job roles at three to four stages of the buyer’s journey, refreshed (at least) quarterly, and versioned for various media. This can easily add up to nearly one hundred separate pieces of content—a daunting task. But with the help of AI and an experienced editor, the creative effort needed to generate this content can be substantially reduced, and the cost to develop it can also be dramatically reduced.
The best news of all may also be the time savings. With a single editor/creator in charge of the project, one hundred pieces of content can be created in a couple of weeks, at the outset of your program, so you can load the content into your marketing automation program and schedule it to go off throughout the year!
And now, for our first AI-assisted blog post, we asked Bing Chat (GPT) to address this question in a blog post:
“Write a blog post about the difference between Google Bard and Bing ChatGPT.”
Here are the (unedited) results:
Google Bard and Bing Chatgpt are two AI chatbots that can answer questions, generate content, and help users with various tasks. They both use large language models (LLMs) to understand natural language and produce responses based on probability and creativity. However, they also have some key differences that make them unique and useful in different ways.
One of the main differences between Google Bard and Bing Chatgpt is their access to the internet. Google Bard can use Google’s search engine to find relevant information from the web and cite its sources[^1^]. This means that it can provide more up-to-date and accurate answers to factual questions, as well as more diverse and interesting content. For example, if you ask Google Bard to write a quiz about pop music trivia, it will use the latest news and trends to create relevant questions[^1^].
Bing Chatgpt, on the other hand, has no internet access and relies only on its internal knowledge base, which was trained on information available up until 2021[^2^]. This means that it may not be able to answer some questions that require current or specific information, or generate content that reflects recent events or changes. For example, if you ask Bing Chatgpt to write a story for children about a dog who lives on the moon, it will use its imagination and creativity to come up with a plot, but it may not be aware of the latest scientific discoveries or cultural references[^2^].
Another difference between Google Bard and Bing Chatgpt is their availability and accessibility. Google Bard is currently in an experimental stage and requires users to join a waitlist before they can try it out[^1^]. It is also limited to users in the US or UK for now, although Google plans to expand it to more countries and languages in the future[^1^]. Users can access Google Bard through its website at https://bard.google.com/ or through the Google app on their phones[^3^].
Bing Chatgpt is more widely available and accessible to users around the world. It does not require a waitlist or an invitation to use it, although users still need to sign up for early access at www.bing.com/new[^2^]. Users can access Bing Chatgpt through Microsoft Edge browser on their computers or phones, through the Bing app on their phones, or through Skype[^4^] [^5^].
A third difference between Google Bard and Bing Chatgpt is their user interface and experience. Google Bard offers a simple interface with a chat window where users can type or speak their prompts and see multiple drafts of responses from which they can choose the best one[^1^]. Users can also ask follow-up questions or request alternatives from Google Bard if they are not satisfied with its responses[^1^]. Google Bard aims to provide complete answers instead of overwhelming users with options[^1^].
Bing Chatgpt offers a more interactive interface with a chat window where users can type or speak their prompts and see Bing’s responses as well as web results related to their queries[^2^]. Users can also refine their searches by telling Bing what they think of its results or asking for more information[^2^]. Bing Chatgpt aims to provide reliable and helpful results while engaging users in a conversation[^2^].
In conclusion, Google Bard and Bing Chatgpt are both powerful AI chatbots that can assist users with various tasks using natural language processing and machine learning. They both have their strengths and weaknesses depending on what users are looking for. While Google Bard excels at providing factual information from the web and generating diverse content, Bing Chatgpt excels at providing consistent results from its internal knowledge base and engaging users in a dialogue.
- blog.google2. bing.com3. howtogeek.com4. tomsguide.com5. digitaltrends.com6. msn.com7. gizmodo.com8. zdnet.com9. zdnet.com+5 more
I asked the same question of Google Bard. Note that the answers are quite different.
Here are the (unedited) results:
ChatGPT-4 and Google Bard are both large language models (LLMs) trained on massive amounts of text data. They can both generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. However, there are some key differences between the two models.
ChatGPT-4 is a generative pre-trained transformer model from OpenAI. It is a 1.75B parameter model that was trained on a dataset of 540B words. ChatGPT-4 is designed to be a general-purpose language model, and it can be used for a variety of tasks, including text generation, translation, and question answering.
Google Bard is a large language model from Google AI. It is a 137B parameter model that was trained on a dataset of 1.56T words. Google Bard is designed to be a conversational AI, and it can be used for tasks such as answering questions, generating text, and translating languages.
One of the key differences between ChatGPT-4 and Google Bard is the size of the models. ChatGPT-4 is a smaller model than Google Bard, and it has fewer parameters. This means that ChatGPT-4 may not be as good at some tasks, such as question answering, as Google Bard. However, ChatGPT-4 may be faster and more efficient than Google Bard.
Another key difference between ChatGPT-4 and Google Bard is the training data. ChatGPT-4 was trained on a dataset of 540B words, while Google Bard was trained on a dataset of 1.56T words. This means that Google Bard has access to more data, and it may be able to generate more accurate and informative text.
Overall, ChatGPT-4 and Google Bard are both powerful LLMs with their own strengths and weaknesses. ChatGPT-4 is a smaller and faster model, while Google Bard is a larger and more accurate model. The best model for you will depend on your specific needs.