The key to keeping business local is to provide an exceptional level of service that a national retailer simply can’t replicate. That calls upon the basic tenets of direct marketing: data collection in a system that’s easily searchable and extracted to create highly personalized offers and communications that delight customers. 

Shoe Retailing Today interviewed The Verdi Group to tell its constituency about the benefits of personalized marketing in retaining customers and creating loyalty to the independent shoe retailer. 

To learn more about how The Verdi Group can help you with personalized marketing visit theverdigroup.com.

Click on the link for PDF version. Personalize Marketing SRT Mar Apr 2020