In this two-part series, we will review different technologies and practices to generate leads. Part one is dedicated to B2B.
Should B2B marketers use reverse IP lookup for prospecting?
In today’s digital age, there are countless ways you can reach prospects. One technology we’ve proven in B2B prospecting is a reverse IP lookup.
This is an extremely useful technique that can help businesses gain insights into prospects’ digital activity. By doing this, businesses can better determine a prospect’s interest in their product or service, and in return respond quickly with the appropriate communication (i.e., direct mail, email, phone conversation, etc.).
In this article, we will explain what a reverse IP lookup is and how we have used it to help companies find qualified leads and increase new business opportunities.
What is a reverse IP lookup and what information does it provide?
A reverse IP lookup, or reverse domain name system (DNS), is the process of associating a physical address with an IP address. Similar to IP tracking where a tool monitors the computer’s IP address associated with your internet server, a reverse IP lookup goes one step further by identifying the owner of that address, in addition to some other useful information.
The reverse IP lookup provides the following information:
The address of the organization associated with that IP address
The phone number or address (if permitted)
What pages were viewed
How long said pages were viewed
How that person came to discover your business (organic, direct, or paid search)