Peter Platt explains findings that shock nearly every client after a digital audit.
We all pay a lot of attention to how we present our company through branding, advertising, direct response, and other promotions. The truth is, your company sees a lot more people than just those who call, stop by your office, or read your mail. The amount of traffic and impact your website has is worth paying attention to—that’s why many marketers invest in recommendations from a digital audit.
Longtime Verdi friend and President of Accountable Digital, Peter Platt, has been increasing business success driven by digital marketing for over twenty years. In this time, he has observed three unexpected revelations that occur to clients in practically every digital audit.