Why you should know USPS standards before starting your direct-mail production process.
When it comes to creating and sending direct mail pieces, predominant partnerships are typically with the print shop and the list vendor. But let’s face it, how many times has your mail been returned as undeliverable, delivered mangled, or even worse—lost or stolen.
If your goal is to get your mail to people in one piece, it may be time to consider how important the United States Postal Service (USPS) is in your production process. Treating the USPS as an additional vendor and knowing regulations and standards before heading to the printer can save you time, money, and an embarrassing stack of nixies (undeliverables).