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Archive for B2B Marketing

How to Evaluate a Business-to-Business Marketing Agency

An agency perspective.

Tips for evaluating B2B marketing agencies.

As an agency principal, 20-year mega-agency executive, and a “mad man” who actually worked on Madison Avenue in the sixties and seventies, I’ve been involved in many agency searches. Here are some tips based on my experience that will help you get what you’re looking for faster, and should result in a happier choice once you select your agency partner.

First, know thyself.

Decide what you want your marketing agency to do for you. Keep your list short. If it’s more than five items, you’re in the weeds. Back up and revise your list to include only the five most important.

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