A new era of demand generation in business to business marketing.
While marketing buzzwords and new automation tools abound, the underlying principles and the basic need for demand generation (gen) remains constant. After all, business to business sales teams need leads—they always have, and always will.
Demand gen programs, regardless of the combination of tactics used, remain the sweet spot of any business to business marketing plan. Why? Because demand gen programs forge relationships between marketing and sales teams, reducing natural animosities, and furthering respect on both sides. Demand gen also makes the marketing team a hero with sales, management, and the board.