In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part one is dedicated to the copy.
Let’s face it. Nothing kills the excitement in a conference room like reviewing a thick packet of documents, or a long deck of PowerPoint slides. Sharing a new marketing strategy, or reviewing metrics from a successful campaign should be exciting! With scientists reckoning that the average attention span is down to 9 seconds, using an infographic can help demand attention to the information you’re presenting.
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