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Archive for Video

How to make video work as an offer for every B2B marketing campaign

Whether you’re drumming up a lead generation program or building brand awareness, video should always be considered as a potentially strong offer!

At Verdi, we’ve found there are specific video offers that work best for different marketing campaigns such as lead generation, customer retention, and awareness/branding. Below are tips from Verdi experts that can help you choose the right video offer and optimize your B2B marketing campaign.

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Skillsoft CIO Program Launches with Cutting-Edge Video Technology

Technology changes everything, even the simple brochure.

This is the opening phrase of the state-of-the-art Video in Print piece mailed to C-level technology titles at large firms throughout the United States and Canada in 2014.

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