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Archive for Strategies – Page 2

The Power of Premiums in B2B Direct Mail

As business-minded people, we’ll do almost anything to get a response. At The Verdi Group, we have a history of sending interesting, educational premiums within direct mail packages. With decades of experience, we’ve only found that an appropriate premium represents your company positively and helps prospects remember your brand.However, deciding on the perfect one can be difficult – especially since it needs to be intriguing, within budget, and in support of the single most important point.

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Direct Marketing Testing Part 4: The Creative

This series explains The Verdi Group’s testing philosophy and provides important facts about testing in business-to-business direct marketing. Part Four is dedicated to testing your creative concept.

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Direct Marketing Testing Part 3: The Offer

This series explains The Verdi Group’s testing philosophy and provides important facts about testing in business-to-business direct marketing. Part Three is dedicated to testing your offer.

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Direct Marketing Testing Part 1: Why Test in B2B Direct Marketing

This series explains The Verdi Group’s testing philosophy and provides important facts about testing in business-to-business direct marketing. Part One explains why it’s vitally important to test and explains how testing helps achieve marketing goals.

Testing can be an intimidating word in the world of direct marketing. However, you can look at testing in one of two ways: It’s either a pass/fail exercise or a learning exercise that can improve future outcomes.

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Identifying “The Single Most Important Point” (SMIP) for Your B2B Marketing Creative Brief

Every marketing communications brief has one in some form or another. Some agencies call it a “Single Minded Proposition.” Others refer to it as a “Unique Selling Point,” or “Single Most Important Message.” Whatever you call it, at Verdi we take it very seriously. We (surprisingly) are humble enough to know that a communication is lucky to be remembered at all, considering the clutter of messages with which it competes. And if our communication is not remembered for our SMIP, well then, that’s just wrong!

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