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Direct Marketing Testing Part 2: The List

This series explains The Verdi Group’s testing philosophy and provides important facts about testing in business-to-business direct marketing. Part Two focuses on the list, which is one of the most important – or the most important – component of your direct marketing efforts.

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Direct Marketing Testing Part 1: Why Test in B2B Direct Marketing

This series explains The Verdi Group’s testing philosophy and provides important facts about testing in business-to-business direct marketing. Part One explains why it’s vitally important to test and explains how testing helps achieve marketing goals.

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