This series explains The Verdi Group’s testing philosophy and provides important facts about testing in business-to-business direct marketing. Part Two focuses on the list, which is one of the most important – or the most important – component of your direct marketing efforts.
What’s the key to direct marketing success? At The Verdi Group, we believe it’s the mailing list. Your first concern should be ensuring that your email or direct mail piece falls into the hands of the most appropriate group of consumers.