Verdi Vision Blog Header

Archive for Direct Mail – Page 2

Are marketers spending their dollars in the right places?

Ad Age releases 2018’s top media and marketing services

Read More →

The Power of Premiums in B2B Direct Mail

As business-minded people, we’ll do almost anything to get a response. At The Verdi Group, we have a history of sending interesting, educational premiums within direct mail packages. With decades of experience, we’ve only found that an appropriate premium represents your company positively and helps prospects remember your brand.However, deciding on the perfect one can be difficult – especially since it needs to be intriguing, within budget, and in support of the single most important point.

Read More →

Great offers in business-to-business direct marketing

What is the best offer in a B2B direct marketing program? Why should you care? How can you tell?

Read More →

Direct Marketing Testing Part 4: The Creative

This series explains The Verdi Group’s testing philosophy and provides important facts about testing in business-to-business direct marketing. Part Four is dedicated to testing your creative concept.

Read More →

Direct Marketing Testing Part 3: The Offer

This series explains The Verdi Group’s testing philosophy and provides important facts about testing in business-to-business direct marketing. Part Three is dedicated to testing your offer.

Read More →