Verdi clients are often pleasantly surprised by the results of their first direct-mail campaigns. While we tend to be conservative in projecting results, we expect better results from direct mail than from email. And when we get everything right — list, offer, creative, and follow-up telemarketing — we often exceed our projections.
A new year is approaching for B2B marketers, which means new budgets will be given and new goals must be set! To help you in your 2019 planning, we’ve compiled a list of practical marketing resolutions you can put into action.
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