Verdi Vision Blog Header

Archive for Data

New Year Equals New Goals: B2B Marketing Resolutions for 2019

A new year is approaching for B2B marketers, which means new budgets will be given and new goals must be set! To help you in your 2019 planning, we’ve compiled a list of practical marketing resolutions you can put into action.

Read More →

A Book Review of Everybody Lies by Seth Stephens-Davidowitz

Everybody Lies by Seth Stephens-Davidowitz reinforces the everyday practicalities of an immensely wider world of data. How long does it take an average consumer to turn a door handle? How long does lipstick last after it’s applied? How many shoelace holes are required for a sneaker to deliver optimal running performance? Large scale data that a product developer or marketer would have loved, was completely out of reach, impractical to collect. And not easy to analyze.

Read More →