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Archive for Data

The Journey to Advanced Analytics 

Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”

The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.

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The Verdi Group Welcomes John!

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

The Verdi Group has a Chief Analytics Officer – John! We decided it’s only appropriate to do a Q & A for you (and us!) to get to know him better – plus, get a sneak peek on his advanced analytics insights.

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New Year Equals New Goals: B2B Marketing Resolutions for 2019

A new year is approaching for B2B marketers, which means new budgets will be given and new goals must be set! To help you in your 2019 planning, we’ve compiled a list of practical marketing resolutions you can put into action.

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A Book Review of Everybody Lies by Seth Stephens-Davidowitz

Everybody Lies by Seth Stephens-Davidowitz reinforces the everyday practicalities of an immensely wider world of data. How long does it take an average consumer to turn a door handle? How long does lipstick last after it’s applied? How many shoelace holes are required for a sneaker to deliver optimal running performance? Large scale data that a product developer or marketer would have loved, was completely out of reach, impractical to collect. And not easy to analyze.

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