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Landing Page Best Practice – Part 1: Copy that Converts

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part one is dedicated to the copy.

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 Landing Page Best Practice – Part 1: Copy that Converts

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part one is dedicated to the copy.

Read More →

Great offers in business-to-business direct marketing

What is the best offer in a B2B direct marketing program? Why should you care? How can you tell?

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Identifying “The Single Most Important Point” (SMIP) for Your B2B Marketing Creative Brief

Every marketing communications brief has one in some form or another. Some agencies call it a “Single Minded Proposition.” Others refer to it as a “Unique Selling Point,” or “Single Most Important Message.” Whatever you call it, at Verdi we take it very seriously. We (surprisingly) are humble enough to know that a communication is lucky to be remembered at all, considering the clutter of messages with which it competes. And if our communication is not remembered for our SMIP, well then, that’s just wrong!

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