As business-minded people, we’ll do almost anything to get a response. At The Verdi Group, we have a history of sending interesting, educational premiums within direct mail packages. With decades of experience, we’ve only found that an appropriate premium represents your company positively and helps prospects remember your brand.However, deciding on the perfect one can be difficult – especially since it needs to be intriguing, within budget, and in support of the single most important point.
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Telemarketing specialist, Ian Heslop, talks strategies in B2B direct marketing.
Since the 1970’s in business-to-business marketing, telemarketing continues to be the most cost-effective way to reach a target. As the industry evolves, telemarketing is becoming more scientific than ever.
Ian Heslop, Director of Operations at Velocitii, has been in the telemarketing industry for over ten years. Throughout this time, he’s learned that while it’s inevitable that some people will refuse to take the calls, there’s plenty of planning that B2B marketers can do on their end to optimize their calling strategies.
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