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Archive for Ad Agency – Page 2

How to make video work as an offer for every B2B marketing campaign

Whether you’re drumming up a lead generation program or building brand awareness, video should always be considered as a potentially strong offer!

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Identifying “The Single Most Important Point” (SMIP) for Your B2B Marketing Creative Brief

Every marketing communications brief has one in some form or another. Some agencies call it a “Single Minded Proposition.” Others refer to it as a “Unique Selling Point,” or “Single Most Important Message.” Whatever you call it, at Verdi we take it very seriously. We (surprisingly) are humble enough to know that a communication is lucky to be remembered at all, considering the clutter of messages with which it competes. And if our communication is not remembered for our SMIP, well then, that’s just wrong!

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Why your Marketing Agency Should go the Extra Mile to Attend Client Trade Shows.

The Verdi Group recently traveled to the 2018 International Roofing Expo (IRE) in New Orleans, LA for one of our clients–and believe it or not, we didn’t just go for the gumbo and beignets! We attended the show not only to expand our industry knowledge, but to show our commitment to our client and their campaigns.

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Keep your friends close, but keep USPS closer!

Why you should know USPS standards before starting your direct-mail production process

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The Verdi Group welcomes Amanda!

The Verdi Group has a new web designer–Amanda! We decided it’s only appropriate to do a Q & A for you (and us!) to get to know her better–plus, get a sneak peek on her coding and web design insights.

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