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Archive for Ad Agency

Scary B2B Marketing Mistakes

On the 31st of October, The Verdi Group ignites a papier-mâché campfire, turns off all the lights, and tells the most frightening B2B marketing mistakes.

Below are true stories told by Verdi employees.

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How to make video work as an offer for every B2B marketing campaign

Whether you’re drumming up a lead generation program or building brand awareness, video should always be considered as a potentially strong offer!

At Verdi, we’ve found there are specific video offers that work best for different marketing campaigns such as lead generation, customer retention, and awareness/branding. Below are tips from Verdi experts that can help you choose the right video offer and optimize your B2B marketing campaign.

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Identifying “The Single Most Important Point” (SMIP) for Your B2B Marketing Creative Brief

Every marketing communications brief has one in some form or another. Some agencies call it a “Single Minded Proposition.” Others refer to it as a “Unique Selling Point,” or “Single Most Important Message.” Whatever you call it, at Verdi we take it very seriously. We (surprisingly) are humble enough to know that a communication is lucky to be remembered at all, considering the clutter of messages with which it competes. And if our communication is not remembered for our SMIP, well then, that’s just wrong!

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Why your Marketing Agency Should go the Extra Mile to Attend Client Trade Shows.

 

The Verdi Group recently traveled to the 2018 International Roofing Expo (IRE) in New Orleans, LA for one of our clients–and believe it or not, we didn’t just go for the gumbo and beignets! We attended the show not only to expand our industry knowledge, but to show our commitment to our client and their campaigns.

Staying on top of industry trends

A trades show is an opportunity for companies to showcase and exhibit their new products and services. Here your agency can meet with professionals in the industry from far and wide. This gives them a chance to see new trends and gain insight on what is to come in the future. Being aware of up-and-coming products will help your agency work with you to strategize your marketing efforts more effectively.

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Keep your friends close—but keep USPS closer!

Why you should know USPS standards before starting your direct-mail production process.

When it comes to creating and sending direct mail pieces, predominant partnerships are typically with the print shop and the list vendor. But let’s face it, how many times has your mail been returned as undeliverable, delivered mangled, or even worse—lost or stolen.

If your goal is to get your mail to people in one piece, it may be time to consider how important the United States Postal Service (USPS) is in your production process. Treating the USPS as an additional vendor and knowing regulations and standards before heading to the printer can save you time, money, and an embarrassing stack of nixies (undeliverables).

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