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Archive for Ad Agency

4 Tips for Sending B2B Holiday Promotions

Although the holidays tend to bring heavy marketing to consumers – B2B marketers can still take advantage of the season to increase sales and build brand loyalty. To help make your current/future holiday promotions merry and bright, we’ve compiled a list of useful tips!

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Scary B2B Marketing Mistakes

On the 31st of October, The Verdi Group ignites a papier-mâché campfire, turns off all the lights, and tells the most frightening B2B marketing mistakes.

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How to make video work as an offer for every B2B marketing campaign

Whether you’re drumming up a lead generation program or building brand awareness, video should always be considered as a potentially strong offer!

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Identifying “The Single Most Important Point” (SMIP) for Your B2B Marketing Creative Brief

Every marketing communications brief has one in some form or another. Some agencies call it a “Single Minded Proposition.” Others refer to it as a “Unique Selling Point,” or “Single Most Important Message.” Whatever you call it, at Verdi we take it very seriously. We (surprisingly) are humble enough to know that a communication is lucky to be remembered at all, considering the clutter of messages with which it competes. And if our communication is not remembered for our SMIP, well then, that’s just wrong!

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Why your Marketing Agency Should go the Extra Mile to Attend Client Trade Shows.

The Verdi Group recently traveled to the 2018 International Roofing Expo (IRE) in New Orleans, LA for one of our clients–and believe it or not, we didn’t just go for the gumbo and beignets! We attended the show not only to expand our industry knowledge, but to show our commitment to our client and their campaigns.

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