Although the holidays tend to bring heavy marketing to consumers – B2B marketers can still take advantage of the season to increase sales and build brand loyalty. To help make your current/future holiday promotions merry and bright, we’ve compiled a list of useful tips!
- Offer something special
As the year comes to an end, many decision makers are closing the books and ready to spend the remainder of their budget. All they need is a relevant offer to help them realize why they should do business with you. This is also a perfect opportunity to feature any new products, services, or special discounts.
- Incorporate print
Stand out from your competitors this holiday season by incorporating a personalized print piece. According to a recent study, direct mail response rates are 10 to 30 times higher than email, and even higher when compared to online display. If you have the means, try including a well-strategized direct mail campaign to help drive more response.
- Tie in social media
Incorporating social media can help compliment whatever type of communication you’re sending, plus it gives you a second chance to appear on your prospect/customer’s screen. Increase awareness and engagement by making your offer available on your social media platforms – and don’t forget to lead them back to your website or landing page to learn more and request information.
- Build Brand Loyalty
Every once in a while, a communication with no motive beyond good wishes can be powerful. Instead of focusing your holiday campaign around increasing sales, take a more traditional route and simply sending a nice message with no offer. This will help you build brand loyalty and leave a positive impression that will likely last beyond the holiday season!
Looking for an agency that has experience in crafting responsive B2B holiday campaigns? Give us a call at (585) 381-4275, or fill out the form below.