Everybody Lies by Seth Stephens-Davidowitz reinforces the everyday practicalities of an immensely wider world of data. How long does it take an average consumer to turn a door handle? How long does lipstick last after it’s applied? How many shoelace holes are required for a sneaker to deliver optimal running performance? Large scale data that a product developer or marketer would have loved, was completely out of reach, impractical to collect. And not easy to analyze.
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In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part one is dedicated to the copy.