Verdi Vision Blog Header

Archive for September 2018

Using Infographics to Plan, Present, and Report on Marketing Initiatives

Let’s face it. Nothing kills the excitement in a conference room like reviewing a thick packet of documents, or a long deck of PowerPoint slides. Sharing a new marketing strategy, or reviewing metrics from a successful campaign should be exciting! With scientists reckoning that the average attention span is down to 9 seconds, using an infographic can help demand attention to the information you’re presenting.

Infographics provide an easy way to share and access information.

If a colleague wants to refer to specific content they saw on your infographic weeks prior, they won’t have to sift through a ten-page document trying to spot what they are looking for in a camouflage of type. According to Xerox, color visuals can improve both attention span and information recall by as much as 82 percent. Keeping the infographic to a single-page format also makes communicating your message to upper management an easier ask.

They look great on display!

If you’re afraid an attachment of your infographic could get lost in someone’s inbox, print off a few copies to pass around. These beauties make great office artwork, and are also handy to have as quick reference cheat sheets.

 

Looking for a partner to help you map out your next B2B marketing initiative? The Verdi Group can provide consultation, as well as creative and web services to help you generate response driven results.

How to make video work as an offer for every B2B marketing campaign

Whether you’re drumming up a lead generation program or building brand awareness, video should always be considered as a potentially strong offer!

At Verdi, we’ve found there are specific video offers that work best for different marketing campaigns such as lead generation, customer retention, and awareness/branding. Below are tips from Verdi experts that can help you choose the right video offer and optimize your B2B marketing campaign.

Read More →