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Archive for August 2018

5 Hacks for Saving Money on Direct Mail Production

1. Clean up the data

Naturally, this is the first step in saving precious production and postage dollars on mail that won’t ever get delivered. It’s worth taking the extra step to have your sales team, or others in the organization, check the mail file for suppressions and/or updates. Any waste on the file is also going to negatively affect your lead rate, so it’s a simple way to optimize the success of your campaign, all while saving you some dough. (Also, running your file through the USPS NCOA is worth the fee to cut down on undeliverable mail and confirmation of address changes.)

2. Request several quotes

Don’t be afraid to get your project quoted by multiple vendors. If one of your partners has the capability to fulfill all the components of your mailing, while another needs to send a piece offsite, there’s a chance that you’ll be paying a markup. If your lowest quote is still too high, find what’s driving the cost. (Note: nine times out of ten die cutting is what is going to drive up your cost per piece.)

3. Increase quantities

Now I realize this might sound counter intuitive to saving money, but economies of size can make a huge difference if you can justify the use of additional mail pieces. Because after all, who doesn’t love getting more for less?

4. Research materials

Once in a while at Verdi, our vendors will identify a material (i.e., envelopes, premiums, etc.) that exceeds the price we found in our research during the designing phase. In cases such as this, it doesn’t hurt to keep these links handy to offer as an alternative to what was originally quoted.

5. Design for your desired postage

If you can decrease cost by shaving off half an inch of width, or by taking the paper stock down to a lighter weight, it could be enough to enter a cheaper postage class. Did you know square envelopes are considered an “Odd Size” and will cost you $0.21 per letter in addition to the postage required? Knowing something like this ahead of time can help you design more efficiently from the get-go, and rest assure that you’re entering the project on budget.

Are marketers spending their dollars in the right places?

Ad Age releases 2018’s top media and marketing services

Internet advertising is booming

Statistics don’t lie – there are 4.021 billion internet users (53%) around the world – so it comes as no surprise that marketers are investing the majority of their budgets toward internet advertising. According to a recent Ad Age that reviews 2018’s top major media and marketing services, marketers worldwide are spending $78.3 billion toward internet advertising.

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