Telemarketing specialist, Ian Heslop, talks strategies in B2B direct marketing.
Since the 1970’s in business-to-business marketing, telemarketing continues to be the most cost-effective way to reach a target. As the industry evolves, telemarketing is becoming more scientific than ever.
Ian Heslop, Director of Operations at Velocitii, has been in the telemarketing industry for over ten years. Throughout this time, he’s learned that while it’s inevitable that some people will refuse to take the calls, there’s plenty of planning that B2B marketers can do on their end to optimize their calling strategies.