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Archive for March 2018

Why your Marketing Agency Should go the Extra Mile to Attend Client Trade Shows.


The Verdi Group recently traveled to the 2018 International Roofing Expo (IRE) in New Orleans, LA for one of our clients–and believe it or not, we didn’t just go for the gumbo and beignets! We attended the show not only to expand our industry knowledge, but to show our commitment to our client and their campaigns.

Staying on top of industry trends

A trades show is an opportunity for companies to showcase and exhibit their new products and services. Here your agency can meet with professionals in the industry from far and wide. This gives them a chance to see new trends and gain insight on what is to come in the future. Being aware of up-and-coming products will help your agency work with you to strategize your marketing efforts more effectively.

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Why Skills-Based Volunteering is Worth the Investment for your Company and Community.

Todd Butler from Causewave Talks Serving with Agency Skill Set.

As the world is becoming more socially active and aware, many businesses are beginning to ask themselves how they can become more engaged in the community. The solution? Skills-based volunteering.

The Verdi Group recently had the opportunity to support Causewave Community Partners by creating a direct mail piece for their client appreciation party. While attending this event, we had a chance to speak with President and CEO, Todd Butler, about how businesses can use their skill set in the community.

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Three Unexpected Revelations from a Digital Audit

Peter Platt explains findings that shock nearly every client after a digital audit.

We all pay a lot of attention to how we present our company through branding, advertising, direct response, and other promotions. The truth is, your company sees a lot more people than just those who call, stop by your office, or read your mail. The amount of traffic and impact your website has is worth paying attention to—that’s why many marketers invest in recommendations from a digital audit.

Longtime Verdi friend and President of Accountable Digital, Peter Platt, has been increasing business success driven by digital marketing for over twenty years. In this time, he has observed three unexpected revelations that occur to clients in practically every digital audit.

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