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Archive for January 2018

How to Evaluate a Business-to-Business Marketing Agency

An agency perspective.

Tips for evaluating B2B marketing agencies.

As an agency principal, 20-year mega-agency executive, and a “mad man” who actually worked on Madison Avenue in the sixties and seventies, I’ve been involved in many agency searches. Here are some tips based on my experience that will help you get what you’re looking for faster, and should result in a happier choice once you select your agency partner.

First, know thyself.

Decide what you want your marketing agency to do for you. Keep your list short. If it’s more than five items, you’re in the weeds. Back up and revise your list to include only the five most important.

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5 Easy Tips for Evaluating External B2B Prospect Lists

We all know how important the data is when it comes to campaign performance. You could knock the creative out of the park, and you might be right on target with the messaging—but if those communications aren’t getting to the right people none of it is going to pay off. Identifying B2B prospect list can be risky—here are some tips to help you spot the red flags.

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