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Archive for November 2017

Reaching the Unreachable Contact through B2B Direct Marketing

It’s a marketing tale as old as time, and we hear it quite often from our clients—“How can I reach contacts that will never click on an ad, open an email, opt-in (laughable!), and certainly not answer a phone call?” In today’s day and age where digital rules the marketing world there are still segments out there that appear to be completely unplugged from today’s popular digital channels. It’s times like these when we need to go back to the basics. After all, direct mail has been winning over prospects since 1,000 B.C!

How marketing agencies can use their own techniques – even when event planning

The Verdi Group is hosting our twenty-first annual client holiday party this November. Every year we pick a venue in greater Rochester, buy imported, stinky cheeses, and serve the first wine of the harvest–Beaujolais Nouveau! It’s a tradition that reminds us why we love what we do, and the clients we do it with.

Below is our advice to you on how to create an event using your company’s techniques.


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