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Archive for July 2017

Things you didn’t know about the USPS and direct mail marketing

It’s the third of July, and we’re about ready to begin the festivities—setting off fireworks, eating hotdogs, and celebrating all things American.

As direct marketers, there is one piece of Americana that we often rely upon to help clients meet their business objectives—the United States Postal Service. Its quite an impressive system. According to the USPS, it is “the only organization in the country that has the resources, network infrastructure and logistical capability to deliver to every residential and business address in the nation.”

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