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4 Tips for Sending B2B Holiday Promotions

Although the holidays tend to bring heavy marketing to consumers – B2B marketers can still take advantage of the season to increase sales and build brand loyalty. To help make your current/future holiday promotions merry and bright, we’ve compiled a list of useful tips!

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A Book Review of Everybody Lies by Seth Stephens-Davidowitz

Everybody Lies by Seth Stephens-Davidowitz reinforces the everyday practicalities of an immensely wider world of data. How long does it take an average consumer to turn a door handle? How long does lipstick last after it’s applied? How many shoelace holes are required for a sneaker to deliver optimal running performance? Large scale data that a product developer or marketer would have loved, was completely out of reach, impractical to collect. And not easy to analyze.

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Scary B2B Marketing Mistakes

On the 31st of October, The Verdi Group ignites a papier-mâché campfire, turns off all the lights, and tells the most frightening B2B marketing mistakes.

Below are true stories told by Verdi employees.

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Using Infographics to Plan, Present, and Report on Marketing Initiatives

Let’s face it. Nothing kills the excitement in a conference room like reviewing a thick packet of documents, or a long deck of PowerPoint slides. Sharing a new marketing strategy, or reviewing metrics from a successful campaign should be exciting! With scientists reckoning that the average attention span is down to 9 seconds, using an infographic can help demand attention to the information you’re presenting.

Infographics provide an easy way to share and access information.

If a colleague wants to refer to specific content they saw on your infographic weeks prior, they won’t have to sift through a ten-page document trying to spot what they are looking for in a camouflage of type. According to Xerox, color visuals can improve both attention span and information recall by as much as 82 percent. Keeping the infographic to a single-page format also makes communicating your message to upper management an easier ask.

They look great on display!

If you’re afraid an attachment of your infographic could get lost in someone’s inbox, print off a few copies to pass around. These beauties make great office artwork, and are also handy to have as quick reference cheat sheets.

 

Looking for a partner to help you map out your next B2B marketing initiative? The Verdi Group can provide consultation, as well as creative and web services to help you generate response driven results.

How to make video work as an offer for every B2B marketing campaign

Whether you’re drumming up a lead generation program or building brand awareness, video should always be considered as a potentially strong offer!

At Verdi, we’ve found there are specific video offers that work best for different marketing campaigns such as lead generation, customer retention, and awareness/branding. Below are tips from Verdi experts that can help you choose the right video offer and optimize your B2B marketing campaign.

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