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Mini Series – Landing Page Best Practice – Part 3: An Eye for Design

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part three is dedicated to the creative design.

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Landing Page Best Practice – Part 2: Clickable Calls-to-Action

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part two is dedicated to the call-to-action.

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Landing Page Best Practice – Part 1: Copy that Converts

In this mini-series, we will review the best practices for three landing page components: the copy, call-to-action, and the creative design. Part one is dedicated to the copy.

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Reaching the Unreachable Contact through B2B Direct Mail

It’s a marketing tale as old as time, and we hear it quite often from our clients—“How can I reach contacts that will never click on an ad, open an email, opt-in (laughable!), and certainly not answer a phone call?” In today’s day and age where digital rules the marketing world there are still segments out there that appear to be completely unplugged from today’s popular digital channels. It’s times like these when we need to go back to the basics. After all, direct mail has been winning over prospects since 1,000 B.C!

How to Evaluate a Business-to-Business Marketing Agency

As an agency principal, 20-year mega-agency executive, and a “mad man” who actually worked on Madison Avenue in the sixties and seventies, I’ve been involved in many agency searches. Here are some tips based on my experience that will help you get what you’re looking for faster, and should result in a happier choice once you select your agency partner.

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