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How to use the New Predictive Analytics in your Budgeting Process

What’s it worth to be able to predict the future?

Introduction:

For many of us, this is the time of year to prepare and finalize next year’s budget and to forecast future spending needs. There are several tools that can make this process faster, more accurate and more successful.

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John D Clayton featured in RBJ!

It’s always great receiving recognition from the local business community.  Congratulations to our Chief Analytics Officer, John D Clayton, for being featured in the latest issue of the Rochester Business Journal (RBJ)! 

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The Journey to Advanced Analytics 

Most B2B professionals today are using some form of analytics to make better-informed marketing decisions. However, most are using a basic form more exactly known as “descriptive analytics” as opposed to the higher technology-based “advanced analytics.”

The Verdi Group sat down with John D. Clayton (formerly Senior Manager at Accenture, now Chief Analytics

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

Officer at Verdi) to gain a better understanding of descriptive analytics, how B2B marketers are currently using it, and why they should be moving toward advanced analytics to gain more impactful insights, make better marketing decisions, and help predict the future.

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The Verdi Group Welcomes John!

John D. Clayton
Chief Analytics Officer at
The Verdi Group.

The Verdi Group has a Chief Analytics Officer – John! We decided it’s only appropriate to do a Q & A for you (and us!) to get to know him better – plus, get a sneak peek on his advanced analytics insights.

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Why direct mail is more powerful than email in B2B demand generation.

Verdi clients are often pleasantly surprised by the results of their first direct-mail campaigns. While we tend to be conservative in projecting results, we expect better results from direct mail than from email. And when we get everything right — list, offer, creative, and follow-up telemarketing — we often exceed our projections.

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